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TransUnion’s enterprise options are getting a recent begin this week with a brand new look. The worldwide info and insights firm has rebranded its traces of enterprise options within the U.S., organizing them into seven completely different classes.
“TransUnion’s rebrand clarifies our product choices and higher demonstrates our experience in each our heritage and new markets, whereas additionally making it simpler for patrons to seek out what they want,” stated firm President and CEO Chris Cartwright. “It’s the following logical step within the firm’s evolution. We will now supply extra highly effective client insights than ever earlier than, permitting us to satisfy the wants of our prospects in additional methods, and at a a lot deeper degree.”
The seven enterprise options leverage TransUnion’s “natural investments,” in addition to the corporate’s current acquisitions of digital id options corporations Neustar and Sontiq which TransUnion bought in 2021 for $3.1 billion and $638 million, respectively. The corporate has constructed upon its experience in client id to increase past credit score into fraud administration, advertising and marketing options, and communications.
TransUnion’s new enterprise options embrace:
TruAudience contains omnichannel viewers focusing on and superior analytics to boost advertising and marketing and media efficiency. The answer contains all TransUnion advertising and marketing merchandise, in addition to all advertising and marketing choices from Neustar.TruValidate gives fraud prevention and id proofing merchandise. TruValidate contains all of TransUnion’s fraud merchandise, in addition to all fraud choices from Neustar.TruVision is comprised of danger administration merchandise that assist steadiness danger and establish best-fit prospects throughout the account. Among the many merchandise within the TruVision line are all TransUnion danger instruments, together with these previously generally known as CreditVision, CreditVision Hyperlink, and DriverRisk.TruIQ gives superior analytics services and products that present insights into the decision-making course of. TruIQ contains choices previously generally known as Prama and Innovation Lab, in addition to different customized analytic companies.TruEmpower is comprised of client engagement merchandise together with consumer-facing instruments corresponding to these previously generally known as CreditView Dashboard, in addition to choices from IdentityForce and Cyberscout.TruLookup gives investigative merchandise that assist organizations conduct sooner due diligence or subject decision, and contains TLOxp, TransUnion’s skip tracing, investigative analysis, and danger administration software.TruContact contains communications and get in touch with middle merchandise to assist restore belief in communications, improve buyer outreach, and streamline supply of telecom connectivity companies. TruContact contains merchandise from Neustar’s Communications and Contact Middle Options.
TransUnion’s Chief International Options Officer Tim Martin anticipates that the transfer to rebrand will each simplify its choices and permit prospects from a spread of industries to navigate the merchandise.
Launched as a client credit score reporting company in 1968, TransUnion has since pivoted to focus extra holistically on knowledge. The corporate is publicly listed on the New York Inventory Alternate below the ticker TRU and has a market capitalization of $12.8 billion.
Picture by Vojtech Okenka
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