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Japanese automotive model Nissan turns into the most recent automotive producer to ramp up its Web3 efforts — submitting 4 new Web3-related emblems filed in america — whereas its Japan unit is experimenting with auto gross sales within the metaverse.
The brand new filings cowl its Infiniti, Nismo and Nissan manufacturers, in keeping with Nissan’s March 7 trademark purposes to america Patent and Trademark Workplace (USPTO).
#NISSAN has filed 4 trademark purposes for▶️ INFINITI▶️ NISMO▶️ NISSAN
The filings sign plans forVirtual Garments + CarsStores for Digital Items + NFTsNFT Marketplaces + Buying and selling + MintingMetaverse Promoting Companies#NFT #NFTCommunity #Metaverse #Web3 #Automobile pic.twitter.com/iG3ZVgyD5t
— Mike Kondoudis (@KondoudisLaw) March 13, 2023
The filings to the USPTO reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets and a nonfungible token (NFT) market for buying and selling and minting NFTs.
The corporate has additionally outlined plans for metaverse promoting companies and different “leisure companies” protecting on-line video, photos, art work, tickets, audio, sounds, music and buying and selling playing cards, together with an internet site with details about Nissan’s proposed NFTs and the way they are going to work.
There are additionally intentions for “non-downloadable laptop software program to be used as a digital pockets,” in keeping with the submitting.
Take a look at drive a Nissan within the metaverse
Final week on March 8, Nissan Japan introduced it’s conducting a three-month “demonstration experiment” of its digital retailer “Nissan Hype Lab” to “examine, seek the advice of, take a look at drive and buy Nissan autos” whereas within the metaverse.
“On the identical time we are going to look at the potential of new gross sales strategies for vehicles,” it wrote in a press release.
The trial, which runs from March 8 to June 30, will permit clients to go to the digital storefront “24 hours a day” by way of a PC or smartphone. Clients can create their very own custom-made avatars and, between sure hours, may even work together with digital gross sales employees.
In line with the announcement, clients can order the automotive and finalize buy contracts by means of this digital gross sales workplace.
Nissan additionally filed 5 trademark purposes in October 2022 for a few of its extra outstanding automotive fashions, together with the Skyline, Z, and GTR.
On the time, trademark lawyer Mike Kondoudis mentioned the automotive model’s filings signaled plans for NFT-backed media, on-line NFT marketplaces, digital wallets, NFT minting, buying and selling and storing software program.
Associated: Maintain an eye fixed out for main firm NFT trademark filings this yr
Automotive large Basic Motors has additionally been very lively with NFT-related filings, with its newest trademark purposes on Feb. 16 protecting its Chevrolet and Cadillac manufacturers.
American automotive producer Ford Motor Firm prepped its entry into the world of NFTs and the metaverse in September 2022, submitting 19 trademark purposes throughout its main automotive manufacturers.
Regardless of the continuing crypto winter and bear market, multinational firms are nonetheless pushing ahead with trademark purposes protecting Web3, crypto, NFTs and the metaverse.
Kondoudis mentioned there have been report numbers of trademark purposes for NFTs, metaverse and crypto-related merchandise in 2022.
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