MTV has develop into one of many first mainstream tv channels to launch a “Finest Metaverse Efficiency” class for its annual Video Music Awards present, it wrote in a press launch final week.
The ceremony will reveal the winner amongst nominated hit artists corresponding to Twenty One Pilots, Ariana Grande, BTS, Justin Bieber, Charli XCX and Blackpink, who debuted their Metaverse concert events on Roblox, Fortnite, Minecraft, Wave, Roblox, and PUBG: Cellular, respectively.
MTV has opened voting for one of the best artist and plans to disclose the winners on 28 August. The corporate mentioned it kicked off the class to recognise artists more and more getting into the digital area.
In an announcement, an MTV spokesperson mentioned,
“We noticed the chance to spotlight and honour among the finest, most impactful executions of this – and have a good time artists who’ve discovered inventive methods to make use of these areas – which led to the addition of [the] Finest Metaverse Efficiency class this 12 months”
The announcement comes as quite a few artists corresponding to Dave Guetta, Snoop Dogg, 22Gz, Steve Aoki, Foo Fighters, and plenty of others have begun leveraging the Metaverse to develop music outreach globally and interface with followers with inventive real-time 3D content material, volumetric video, and movement capturing (mocap), and different applied sciences.
Metaverse concert events have begun increasing quickly amongst a number of of the world’s largest platforms, together with Decentraland, The Sandbox, Fortnite, Meta’s Horizon Worlds, Roblox, and others, resulting in a resurgence of the music and filming trade and new mediums for partaking with artists and followers with Web3 and immersive applied sciences.