Man who claims he was injured in ‘sprinkle pit’ sues Museum of Ice Cream

A person has filed a lawsuit in opposition to the Museum of Ice Cream—the millennial-pink, dessert-themed “experium” that guarantees to assist guests “reimagine the way in which [they] expertise ice cream”—alleging that he fractured his ankle after leaping into the oft-Instagrammed sprinkle pool at its New York Metropolis location.

The plaintiff, Jeremy Schorr, was visiting the immersive attraction’s Manhattan location along with his daughter on 31 March 2023, when he allegedly suffered “extreme and everlasting private accidents”. The lawsuit, filed on 7 August and first reported by Artnet Information, claims that the museum “didn’t warn… guests that it’s unsafe to leap or plunge into the sprinkle pool, whereas actively encouraging them to take action by means of its promoting, advertising and marketing and promotional supplies”.

Since its opening in 2019, the Museum of Ice Cream’s 25,000 sq. ft area in Soho has attracted lots of of hundreds of tourists, delighting influencers and kids alike with its playground-adjacent sights, milkshake lounge and plastic sprinkle ball pit. Based in 2016 by the entrepreneur Maryellis Bunn—as soon as described because the “Millennial Walt Disney” by New York Journal—the reside leisure juggernaut and social media playscape operates beneath the mantra “something is feasible”. Whereas it’s not really a museum within the conventional sense and gives just one scoop of ice cream with every ticket (which vary from $39 to $50), the Museum of Ice Cream has turn into a fixture, sustaining places in New York, Austin, Chicago, Miami, Singapore and, quickly, Boston.

Schorr’s lawsuit, through which he’s represented by the Staten Island-based private damage agency Perrone, takes umbrage with the alleged lack of sprinkles out there within the pool, including the the pit wasn’t deep sufficient to face up to the leaps seemingly encourage by the the museum’s web site. The Museum of Ice Cream’s social media posts ask readers, “have you ever taken the plunge but?”, a harmful expectation for engagement, based on Schorr and his attorneys.

The case itemises different allegedly injurious incidents on the Museum of Ice Cream, together with a TikTok video from 12 August 2023 through which a younger girl jumped into the sprinkle pool and sprained her leg “fairly badly”. The institution compensated her with a free ticket and a present bag.

Schorr claims his sprinkle pit accidents have prompted him “psychological anguish and misery”, required surgical procedure and stored him out of labor. He’s looking for unspecified damages from the Museum of Ice Cream, emphasising that additional medical intervention could also be required sooner or later. His lawsuit claims that the corporate is “putting its personal monetary curiosity over the protection of most of the people”.

A spokesperson for the Museum of Ice Cream declined to touch upon the lawsuit.

This isn’t the primary time the Museum of Ice Cream has endured reputational freezerburn. A report by Forbes in 2020 detailed accusations of bullying, verbal harrassment and below-board accounting, claims that had been all virulently denied by Museum of Ice Cream’s administration. One former worker stated on the time: “It was this pink, Kombucha-on-tap, millennial shitshow nightmare.”