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In 2004, Wade Brannon was teaching his son’s T-ball workforce when one other participant’s mom requested, “You are the ham man, proper?”
Effectively, he was the ham man: He based Heavenly Ham, constructed it as much as $150 million in income with greater than 200 franchises in 33 states, after which offered it to Honey Baked Ham. However by 2004, his function was Mr. Mother, caring for his 5-year-old boy and youthful twin ladies whereas his spouse labored as an actual property legal professional close to their Atlanta residence.
Parenting was rewarding however arduous; his son had what he believes have been sensory points (frequent amongst younger youngsters), which made some duties difficult. “I took him to my barber store, and he screamed the entire time,” Brannon recollects. “Each of us would depart sweaty with hair caught throughout us.”
The T-ball mother, whose title was Nanette Adair, occurred to have an answer for that: She’d opened a children salon referred to as Pigtails & Crewcuts, and Brannon had simply taken his son there. “He simply liked it,” Brannon says. “He was watching motion pictures, enjoying with the prepare tables, interacting with different youngsters.” So when Adair stated she had some questions on franchising for Brannon, he was very intrigued.
After a number of conferences, in late 2004, Brannon purchased Pigtails & Crewcuts from Adair. The corporate now has greater than 80 franchise places and goals to succeed in the 100-unit mark by the top of this 12 months. Right here, he talks about methods to construct an area enterprise right into a thriving franchise.
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How a lot of the Pigtails & Crewcuts mannequin was in place while you purchased it?
It was a single salon right here in Atlanta, had a federally registered trademark, and had a glance and a really feel. I obtained a few of my previous ham people again collectively, and we spent the following year-and-change placing the programs in place.
Hair and ham are totally different industries. What made you assume it could work?
There have been two major issues I checked out. I requested if there was a necessity — which I believed there was, given my son’s response as soon as he skilled it. After which I requested: Can it’s replicated? Can it’s copied and executed correctly by the common particular person with enterprise sense?
How did you go about replicating the service?
We needed to get a design package deal that could possibly be recreated all over the place. We needed to write operations manuals. We needed to write franchise agreements and franchise disclosure paperwork. I talked to lots of people within the hair business. I did not understand how huge the hair business was till I began taking a look at this. Goodness gracious, it is a $65 billion business. However no one had taken the kids’s section of it and turned it right into a nationwide model.
What sorts of franchisees do greatest along with your model?
We have now had numerous girls with 2-year-olds. They’ve a toddler they usually really feel like they’re able to get again into the office, they usually strategy us. We even have numerous husband-and-wife groups. We’re not concentrating on hairstylists. We’re concentrating on businesspeople with folks abilities. You have to wish to work with a workforce, be part of your group, take pleasure in folks — youngsters and oldsters.
What recommendation do you will have for would-be franchisors?
You have to be versatile. Markets change. Circumstances change. Every thing modifications. We went via a recession and came upon our enterprise was recession-proof. We went via a pandemic that utterly shut us down for whole intervals of time. You have simply obtained to have a product or a service that may survive the tough instances which might be unanticipated. You must be prepared to alter.
Associated: The Actual Value of Franchising Your Enterprise
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