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Polygon Labs, a blockchain protocol, introduced it was partnering with e-commerce big Flipkart and loyalty platform Cling to introduce a Web3-powered loyalty program with the purpose of introducing hundreds of thousands to the Web3 area.
Polygon Labs is collaborating with @Flipkart and @HangXYZ_ for an on-chain, brand-first loyalty program, introducing hundreds of thousands of customers to web3 ⛓️
FireDrops 2.0 will revolutionize model advertising and marketing, storytelling, and buyer engagement #onPolygon
Extra: https://t.co/Tf9vV3mKDF pic.twitter.com/01ScwkrvQC
— Polygon (Labs) (@0xPolygonLabs) June 14, 2023
The loyalty program, FireDrops2.0, might be powered by Cling and can purpose at reworking user-brand engagement for Flipkart customers. The customers might be rewarded with experiences and might be incentivized by gamification associated to their most popular manufacturers. Customers may even be capable of earn membership passes, lifetime reductions, and extra.
“By integrating Web3 and NFTs into model loyalty applications, we’re revolutionizing model advertising and marketing, storytelling, and buyer engagement. As India’s homegrown e-commerce market, which is continually innovating, we acknowledge the worth of buyer loyalty and, extra importantly, the rising area of Web3 loyalty. We’re excited to associate with the most effective within the area for this revolutionary brand-first rewards and loyalty program,” stated Naren Ravula, VP, Head of Product Technique and Deployment, Flipkart.
Polygon Labs might be offering the underlying NFT expertise for a greater consumer expertise. The utilization of NFT expertise will make possession and redemption of rewards straightforward, thereby making manner for brand spanking new income streams for manufacturers. Moreover, it will encourage prospects to actively participate in this system.
“The world’s most revolutionary manufacturers, like Flipkart, have a monumental alternative to redefine how they join with their prospects and construct loyalty. The most effective applications of the long run might be gamified, personalised, and Web3-enabled. The following era of loyalty is right here, and we’re excited to associate with Flipkart to carry it to the plenty,” stated Matt Smolin, CEO and founder, Cling.
Flipkart prospects can be part of the waitlist to realize early entry to the FireDrop2.0 program.
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