The mega Swedish furnishings chain Ikea introduced its first artist in residence earlier this 12 months—the shock alternative was (drum roll) the high-profile US photographer Annie Leibovitz who will journey this 12 months to the UK, Japan, the US, Germany, Italy, India and Sweden, capturing regular individuals doing regular issues in regular properties. “She is going to create a collection of 25 portraits that illuminate the nuances of ‘life at house’, creating a strong photographic doc impressed by the Life at House Report [Ikea’s survey of 37,000 people across 37 countries],” says an Ikea assertion. Leibovitz revealed the motives behind the undertaking to Wallpaper journal, saying: “I discovered very early on in my portrait work that you must begin together with your topic at house as a result of they are going to sit in a chair a sure manner. You are going to see who they’re at house. On some degree, our properties are mirrors to ourselves,” says with a contact of candour. “In the identical manner that there was a typical concept within the trend trade about what measurement a girl ought to be, there’s been a typical concept of what a house is,” she provides. Makes a refreshing change from the A-list celebs she often captures on digital camera.
