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Samsung Latam, the regional division of the electronics large, has determined to current its personal house in Decentraland, an Ethereum-based metaverse platform. The house, which shall be named “Home of Sam,” will permit customers to have digital contact with totally different merchandise of the model, and play mini-games to win Samsung-branded rewards for his or her avatars.
Samsung Latam Dives Into the Metaverse
Samsung Latam, the Latin American regional division of the electronics firm, has determined to dedicate a web based house to rising the visibility of its model within the digital world. The corporate will keep an area referred to as “Home of Sam” in Decentraland, one of many largest Ethereum-based metaverse platforms.
In keeping with studies, the objective of this transfer is to carry the model nearer to a brand new technology of customers utilizing the metaverse as a instrument. The house is already open for customers, being launched on September 1 with a digital present from the Brazilian trio, Melim.
In regards to the launch of this new digital house and its targets, Arthur Wong, advertising director for Samsung Latam, said:
Our prospects will have the ability to work together with one another and take part in unique exhibits, programs, and occasions that we’ll provide free of charge at Decentraland, probably the most democratic and open areas within the metaverse. Our objective is to be ever nearer to Gen Z, our youthful customers who not draw boundaries between what’s bodily and what’s digital.
Actions and Prizes
The Home of Sam will provide a collection of mini-games associated to the model, that can even current prizes to customers within the type of unique wearables for its avatars in Decentraland. A few of the most iconic merchandise of the Samsung model are additionally current within the digital house, together with the Freestyle moveable projector.
That is considered one of many strikes Samsung has already made immediately into the metaverse, although the corporate has additionally been energetic within the NFT (non-fungible token) market and the bitcoin mining chip enterprise. In July, the corporate launched one other metaverse expertise named House Tycoon as a part of the Roblox platform. In January, the corporate opened its personal retailer in Decentraland.
What do you consider Samsung Latam’s dive into the Decentraland metaverse? Inform us within the feedback part beneath.
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