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The up-and-coming GuardianLink based by Ramkumar Subramaniam in 2021 gives 360° digital collectable enablement and facilitation options for manufacturers, companies, and clients.
Ramkumar Subramaniam, CEO, GUARDIANLINK
With GuardianLink’s ecosystem in place, manufacturers can launch platforms and marketplaces for his or her digital collectables for purchasers to personal and expertise them by collaborating within the gaming ecosystem sponsorships. This provides them a really enhanced and full digital gaming and metaverse expertise.
From the success tales of plenty of manufacturers, Subramaniam understood that the simplest influence will be made solely by way of an emotional route. In India, cinema and cricket command emotional respect that no different facet can. Maintaining this in thoughts, GuardianLink enabled the launch of India’s first movie star NFT that includes the legendary Bollywood celebrity Amitabh Bachchan.
This could possibly be thought of one of many breakthrough moments for India on the planet of digital collectables as a result of it was solely by way of Amitabh Bachchan that individuals got here to know the existence of NFTs.
As well as, they diminished the entry barrier for individuals to expertise NFTs by giving a blind buy possibility for $10. Along with collectable artwork, in addition they introduced within the dimension of gaming utility by introducing Meta Cricket League, the world’s first P2E cricket sport on their flagship platform and market ‘Leap.commerce’. GuardianLink confronted two main challenges. One is the unfamiliarity of individuals relating to what NFTs have to supply.
The second problem was the quickly altering panorama of rules. Subramaniam says, “With a imaginative and prescient in place, and with the correct market hollows and demand-supply research, determining the trail to profitability is just not tough.”
The problem for any group that aspires to disrupt the established order of the market is that it might want to encounter a number of vectors of challenges. For GuardianLink, they should familiarize the plenty with the impact of NFTs. They intention to make NFTs out there, inexpensive, and accessible for all.
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